A logo is good, but a brand is more.
What does your brand say about you?
Your brand identity, is the combination of color, style, message, voice, typography, illustration… it is communicates who you are as a company. This is your story, your history, your path ahead… all working together to speak directly to your clients in a way that they can relate to, and trust.
Your brand identity is what sets the tone for every intimate interaction you will have as a company. From your emails to your business cards, all of these pieces will work in tandem to help people connect with you in a way that will forge lasting relationships, not just “networking” opportunities.
After all, business is about the people who run them and their stories. That is the bottom line.
How to create consistent brand identity:
- logo design & product development
- tagline development
- brand identity [get remembered!]
- corporate usage protocols
- guidelines for consistent branding
- product “family” branding
Where is your “Brand” used? Everywhere!
- Business Cards
- Promotional Brochures
- Email Marketing
Until you know, it’s difficult to explain it to anyone else and unrealistic to expect its value to be clear. Your identity must be identifiable. We work closely with our clients to assess, shape and express their true identity. Your visual identity must be more than a trendy graphic. It should be an expression of your company’s position and personality, and it must be appropriate for the entire organization.
We can help ensure that wherever your company’s identity/logo appears—from stationery and collateral to web sites and signs—it works hard to support your overall brand. From your selection of colors and typography to the development of print collateral and graphic guidelines, we know that just looking good is never good enough.