Give them something they can hold on to.
Print collateral says your business is here to stay.
In this world of fly by night companies and digital everything, a well-placed piece of print collateral tells your clients that you are serious about your business. A large part about marketing is about making an emotional connection with your clients. By handing them something they can hold on to, share, show co-workers, and bring with them to the big meeting, you are saying that you are willing to give them the information in the palm of their hand.
Wi-fi out? No problem, here you go. It’s really as simple as that. Now, we aren’t saying chop down the rainforest (in fact, there are some very viable options to that on our Sustainable Design page)… but we are saying that having something tactile connects with people in a way that digital technology can’t.
Printed materials are part of the big picture:
- Letterhead & envelopes
- Business cards & brochures
- Postcards, greeting cards, flyers & posters
- Packaging & label design
- Trade-show graphics & signage
- Book (& supporting e-book) layout & artwork
- Copy writing, editing – even translations!
Well-placed materials help get results
- Greeting cards that double as postcards
- Leave behind informational materials
- Press kits & publicity materials
- Notebooks, notecards, & stationary
Free business cards?
It looked like a unicorn, and felt like Quasimodo.
Yes, free business cards are out there. Free printing is out there, too. But, less akin to a unicorn, it’s more like carrying around someone else’s salesperson to every meeting. Free business cards say that you aren’t really serious about investing in your own company enough to throw down some dollars on your own cards.
We’re not saying you have to hire us… we’re just saying, hire someone who knows the value of using your cards to promote YOUR business.